Very interesting piece of marketing by P.C.C , Personality conditioning corporation on Hanbury Street . Over 7 days a new piece of innovative marketing was created over night. This Gumball machine piece was one of my favourite, were you could get a small promotional object about the project. There was also a sofa set up with mannequins and a voice recording which was quite strange and a huge black and white checkered board put up in the window...didn't really get that one. Great marketing and advertising idea as it always had swarms of people gathered around it wondering what was going on!
Images my own from Bricklane 22/08/09
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